Urban Company began its journey as UrbanClap when it was first launched in November 2014. The company has enjoyed a near-monopoly in the home services sector since the year 2016, after a meltdown in India’s startup ecosystem wiped out its main rivals. However, now this monopoly is about to end and the company is going to face fierce, well-funded competition from Flipkart, which is planning to launch similar services across India in the coming months.
It offers the service through Jeeves, an after-sales services firm it purchased some years ago. The service is now available in Bengaluru and Kolkata, and it will be expanded to other major Indian cities shortly.
Post that, a technician would connect with the customer to discuss a convenient time slot and type of service. The ecommerce company, in the cleaning services product description, has also provided SOPs and extra charges to be levied by consumers.
This means Urban Company (previously Urbanclap) has a new rival after various competitors of the company fizzled out a few years ago. Since then, the Urban Company has become a mega-popular at-home services provider across India. However, unlike the Urban Company, Flipkart is not going to offer beauty services, according to some sources. Even the company Tata Digital was also looking to enter the at-home services space.
The home-services sector has been difficult. While lead-generation businesses JustDial and Sulekha were early movers in the field, by 2015, companies such as Urban Company and Housejoy opted to go a step further by controlling the experience as well. Around the same time, startups such as TaskBob and Doormint appeared, but they either closed down or went on to other ventures.
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